Category: Canada
Getting started with small business influencer marketing
Now a billion-dollar industry, influencer marketing has become the fastest-growing customer acquisition marketing method. With a return-on-investment 11x higher than traditional advertising campaigns, it’s clear that influencer marketing is a highly effective way of promoting and growing a business – yes, probably even your small business! What is influencer marketing? Influencer marketing is a form…
Going digital: Overcoming small business barriers
More than ever, the last year has highlighted the importance and urgency for SMBs to get online. Not only does going digital come with many real time benefits, but it can also help SMBs manage the impact of disruptions on their business. That being said, there are a surprising number of small businesses who are still…
11 questions you should ask before you get a small business loan
Small businesses have more financing options today than ever before. Yet, navigating this maze of options can make it challenging to choose the right loan and the right lender for your business. The days when the bank was the one-stop-shop for small business loans are over, and business owners need to be savvier about evaluating…
Small business funding: What are your options?
Every entrepreneur’s journey is unique, but there is one universal experience: finding business funding. Whether it’s to aid cash flow or support operational costs, weather the storm through low sales or expanding for growth, owners need to acquire cash to support their business goals. The good news? The options for business funding vary greatly. The…
2021: The year of the compassionate consumer
The stress and uncertainty of 2020 has many of us re-examining our values as individuals and as consumers. The coronavirus outbreak has not only put a financial strain on most, but it has lead consumers of all incomes to consider their purchases more carefully. Consumers have become more empathetic and aware of the power of…
Why a business loan from Journey Capital may beat going to the bank
Whether you’re looking to expand your business, stock up on inventory or simply increase cashflow for daily operations, you’ve likely thought about securing financing for your business. Like many small business owners, your first thought may be to turn to your bank for funds. However, you might be missing out by overlooking other lending options.…
Small Business Week: Our team’s favorites
To celebrate Small Business Week, we thought it would be fun to share and showcase some of our team members’ favorite small businesses. Check back as we will be adding to this list all week! *The businesses profiled here are not clients of Journey Capital, simply small businesses our team members love and support. Julie’s…
4 cost-effective small business marketing ideas
Although running marketing campaigns on a small business budget can be challenging, it is doable. In fact, some marketing initiatives are less expensive than you might think! All you need is a little time and creativity. Whether your small business is in the process of reopening, slowly getting back on track or looking to accelerate…
How a poor online presence can hurt your small business
In our last post we took a look at some of the first steps to taking your business online. The COVID-19 pandemic has business owners starting to think differently about how they reach their customers. 40% of Canadian SMBs don’t currently have a website but are in the process of creating one. COVID is pushing…
First steps to taking your business online
Small businesses across the country were hit hard by the COVID-19 pandemic. But, as restrictions start to ease up and re-openings begin, business owners can finally focus on rebuilding towards a new “normal”. In addition to the financial support offered to small businesses by their Federal and Provincial governments, we noticed that many opted to…
COVID-19: Where Canadian SMBs stand
After months of restrictions, the COVID-19 curve has finally started to flatten in Canada. For many small businesses this is welcome news, but the economic effects of the novel coronavirus continue to impact them in different ways. We surveyed Canadian small businesses to better understand what exactly those impacts are. Are most businesses open or…
COVID-19: Provincial support programs for Canadian small businesses
The amount of information out there related to COVID-19 support while helpful, can be overwhelming. We compiled all of the available resources pertaining to Coronavirus relief for Canadian small businesses at the provincial level so you don’t have to. Check back often as this page will be updated as new information becomes available. For information…
COVID-19: Federal support programs for Canadian small businesses
The amount of information out there related to COVID-19 support while helpful, can be overwhelming. We compiled all of the available resources pertaining to Coronavirus relief for Canadian small businesses at the federal level so you don’t have to. Check back often as this page will be updated as new information become available. For information…
Opinion: Small businesses are dying. Why isn’t the government leveraging fintech to save them?
We are doing everything we can to support small businesses during this unprecedented time of crisis. We applaud the federal government for taking action and announcing a plan to provide financial support to those impacted by COVID-19. But since their announcement, we have strongly recommended that they leverage our expertise in getting funds into the…
We will get through this together
As the COVID-19 situation evolves, it continues to impact our lives and our economy in ways we never imagined possible. While our main concern remains the health and the safety of our loved ones, small businesses nation-wide are under tremendous financial pressure. They need our collective and continued support during this critical time.