Category: Marketing
How to improve your customer communication
Customer communication always has, and always will be, a critical and difficult skill for small businesses to master. It comes with no surprise that 89% of consumers consider customer service as the driving factor for repeat business. The consumer of today doesn’t tolerate lackluster communication and expects businesses to be accessible and available – always.…
Summer marketing strategies for SMBs
Summer is almost here, but now is not the time to take a vacation from marketing. Depending on your industry, you might see sales ramp up or slow down during the summer. Either way, you don’t want to stand still while your competitors get ahead of the curve. Summer marketing can be different in many…
Word-of-mouth marketing strategies for SMBs
With Canada easing restrictions and shoppers back on the streets, small business owners wonder how they can attract new and old customers. Although digital transformation has brought forward a variety of new marketing channels and tools, word-of-mouth marketing hasn’t lost its relevance. In fact, it’s arguably still the most powerful marketing tool out there. Throughout…
Content to enrich your SMB’s social media
Where do I Start? Social media is continually changing the way that we communicate and consume information. Today, quality content is the foundation and at the heart of any successful social media strategy. As a small-business owner, it can be challenging to dedicate time creating engaging and entertaining content. It’s also extremely competitive, 93% of…
Getting started on TikTok: Small business tips
What is TikTok and why should I join? As the most popular app downloaded in 2020, chances are you’ve heard of TikTok. Since its launch, the app has exploded in popularity and now has over 1.1 billion active users worldwide. TikTok is a short-video platform, where creators can share content on any topic from comedic…
5 tips to create a successful loyalty program for your small business
From phone companies to cosmetics brands to coffee shops, the business world is swimming with loyalty programs. In fact, more than 90% of companies have some sort of loyalty program in place. Why? Because customers love them, and businesses can profit from them. The average consumer belongs to 14.8 loyalty programs and, done well, these…
Getting started with small business influencer marketing
Now a billion-dollar industry, influencer marketing has become the fastest-growing customer acquisition marketing method. With a return-on-investment 11x higher than traditional advertising campaigns, it’s clear that influencer marketing is a highly effective way of promoting and growing a business – yes, probably even your small business! What is influencer marketing? Influencer marketing is a form…
How to create a small business marketing plan
When you’re a small business owner, marketing can be one of your biggest challenges. In fact, marketing problems are among the top causes of small business failure. Effectively marketing your product or service might be more complicated than you expect—especially if you’re new to marketing. Here are seven steps to help you build and implement…
5 steps to creating an effective content calendar
With 2020 officially behind us and the post-holiday lull setting in, now is the perfect time to set your business up for a successful online presence. As you take this opportunity to plan your goals for 2021 and prepare your business’ action plan, you should also take this time to plan a social media content…
How to evaluate your small business marketing plan
As a small business owner, every resource you invest in your business is precious. Marketing is essential to grow brand awareness, generate leads, and connect with current customers. But how do you evaluate your small business marketing plan to see if your initiatives are working? Meaningful marketing results don’t happen overnight — it can sometimes…
5 SEO tips for beginners
SEO (Search Engine Optimization) is the practice of increasing organic traffic to your website through a search engine, like Google. Essentially, when you “optimize” your website for Google, you are adjusting it in order to increase the chances your website will come up as an answer when a potential customer is searching online for a…
How to successfully manage customer reviews
With more and more consumers researching the web to make their purchase decisions, the importance of reviews has become undeniable. Although you might feel like you have no control over what customers say about you online, there are things that you can do to encourage reviews and manage them in a way that benefits your…
Why your customer reviews matter more than ever
As we continue to shift towards a more digital market, customer reviews are more important than ever. Although opening your business up to potential criticism may seem intimidating, you shouldn’t be scared of reviews. In fact, consideration of reviews has become a critical part of your customer’s journey and it is in your best interest…
4 Cost-Effective Small Business Marketing Ideas
Although running marketing campaigns on a small business budget can be challenging, it is doable. In fact, some marketing initiatives are less expensive than you might think! All you need is a little time and creativity. Whether your small business is in the process of reopening, slowly getting back on track or looking to accelerate…
Increasing Your Website Sales
COVID-19 pretty much shut your business down and significantly impacted your sales. You decided to take your business online (or are thinking about it), and after a lot of work, time and money, you have your site up and running. But, there’s one major problem, your online sales aren’t what you expected. Sounds like you…