Category: Sales

Winning fall and winter marketing strategies

Every season presents its own set of unique marketing opportunities and challenges. As we move into fall and winter, it’s important to understand how the modern Canadian consumer thinks and acts. In this blog, we’ll discuss the profile of the Canadian consumer, ways to get their attention, and strategies to align your marketing efforts. Understanding…

Black Friday for small businesses – Should you care?

Holiday sales events like Black Friday and Cyber Monday are incredibly important for all businesses across Canada. But, let’s not forget about Small Business (November 26), which is conveniently nestled between both and was created with SMBs in mind. Every year, Canadians gear up for these peak days of shopping on and offline. We’re here…

4 creative ways to increase your small business revenue

Over the last year many small business owners have had to think outside the box. Many found innovative ways to drive revenue while their regular business operations were impacted by Covid-19 restrictions. Although some of these innovations were born out of necessity, SMBs can continue to take advantage of these new revenue streams post-pandemic. Here…

How to successfully manage customer reviews

With more and more consumers researching the web to make their purchase decisions, the importance of reviews has become undeniable. Although you might feel like you have no control over what customers say about you online, there are things that you can do to encourage reviews and manage them in a way that benefits your…

Why your customer reviews matter more than ever

As we continue to shift towards a more digital market, customer reviews are more important than ever. Although opening your business up to potential criticism may seem intimidating, you shouldn’t be scared of reviews. In fact, consideration of reviews has become a critical part of your customer’s journey and it is in your best interest…
online-ecommerce

First Steps to Taking your Business Online

Small businesses across the country were hit hard by the COVID-19 pandemic. But, as restrictions start to ease up and re-openings begin, business owners can finally focus on rebuilding towards a new “normal”. In addition to the financial support offered to small businesses by their Federal and Provincial governments, we noticed that many opted to…