Category: Sales
Winning fall and winter marketing strategies
Every season presents its own set of unique marketing opportunities and challenges. As we move into fall and winter, it’s important to understand how the modern Canadian consumer thinks and acts. In this blog, we’ll discuss the profile of the Canadian consumer, ways to get their attention, and strategies to align your marketing efforts. Understanding…
Black Friday for small businesses – Should you care?
Holiday sales events like Black Friday and Cyber Monday are incredibly important for all businesses across Canada. But, let’s not forget about Small Business (November 26), which is conveniently nestled between both and was created with SMBs in mind. Every year, Canadians gear up for these peak days of shopping on and offline. We’re here…
5 tips to create a successful loyalty program for your small business
From phone companies to cosmetics brands to coffee shops, the business world is swimming with loyalty programs. In fact, more than 90% of companies have some sort of loyalty program in place. Why? Because customers love them, and businesses can profit from them. The average consumer belongs to 14.8 loyalty programs and, done well, these…
4 creative ways to increase your small business revenue
Over the last year many small business owners have had to think outside the box. Many found innovative ways to drive revenue while their regular business operations were impacted by Covid-19 restrictions. Although some of these innovations were born out of necessity, SMBs can continue to take advantage of these new revenue streams post-pandemic. Here…
Why should I buy from you? Creating a small business sales strategy
As a small business owner, you may be uncertain about how to articulate your value proposition. You may even be unclear on the concept of just what a value proposition is. Simply put, a value proposition is a marketing statement that describes why a prospective customer or client should choose your company over a competitor.…
How to successfully manage customer reviews
With more and more consumers researching the web to make their purchase decisions, the importance of reviews has become undeniable. Although you might feel like you have no control over what customers say about you online, there are things that you can do to encourage reviews and manage them in a way that benefits your…
Why your customer reviews matter more than ever
As we continue to shift towards a more digital market, customer reviews are more important than ever. Although opening your business up to potential criticism may seem intimidating, you shouldn’t be scared of reviews. In fact, consideration of reviews has become a critical part of your customer’s journey and it is in your best interest…
First steps to taking your business online
Small businesses across the country were hit hard by the COVID-19 pandemic. But, as restrictions start to ease up and re-openings begin, business owners can finally focus on rebuilding towards a new “normal”. In addition to the financial support offered to small businesses by their Federal and Provincial governments, we noticed that many opted to…
Building and Motivating a World-Class Sales Team
Growing up in a small business, from my earliest days driving the delivery truck, filling customer orders, or sweeping the warehouse floor, my dad ingrained in me, “We are all salespeople.” [...]
Building a Virtual Sales Team from the Ground Up
In today’s mobile economy, workforces are increasingly deployed remotely, and sales teams are becoming increasingly virtual. By 2020, half of full-time employees are expected to [...]
The Account-Based Sales Strategy
Despite global and local uncertainty, sales were up across the board in 2016, from food and retail to consumer holiday spending. And as noted by CMO, B2B spending is also on the rise as [...]
Strategies to Motivate Your Sales Team
There’s nothing really easy about being on the sales team. They need to convince new clients — often through cold calls — that your product or service is the best for them. It requires [...]