Category: SEO

online business

5 tips to scale your online business

As a small business owner, you’re always looking for ways to grow your business. However, while growth is good, it isn’t always sustainable. That’s why it’s important to learn how to scale your business – growth that is deliberate, sustainable, and long-term. Growing vs Scaling Your Business Growing your online business often focuses on getting…
Customer Reviews

The art of managing customer reviews

Suppose a new restaurant opened in your neighbourhood, wouldn’t you look up reviews of their business online before trying it out? Nowadays, online reviews are an integral part of the customer journey. As consumers, our decision to try out a new restaurant, book a hotel, or purchase a product is often influenced by the opinion…
SEO tips for Google

5 SEO tips for beginners

SEO (Search Engine Optimization) is the practice of increasing organic traffic to your website through a search engine, like Google. Essentially, when you “optimize” your website for Google, you are adjusting it in order to increase the chances your website will come up as an answer when a potential customer is searching online for a…