Category: SEO
How to build a website for your small business
Establishing a strong online presence is paramount in our digitally driven era. While social media can be effective, owning a website offers additional opportunities to showcase and expand your business. With more customers online than ever, having a website allows you to connect with them more effectively. Follow these steps to build a website you…
5 tips to scale your online business
As a small business owner, you’re always looking for ways to grow your business. However, while growth is good, it isn’t always sustainable. That’s why it’s important to learn how to scale your business – growth that is deliberate, sustainable, and long-term. Growing vs Scaling Your Business Growing your online business often focuses on getting…
The art of managing customer reviews
Suppose a new restaurant opened in your neighbourhood, wouldn’t you look up reviews of their business online before trying it out? Nowadays, online reviews are an integral part of the customer journey. As consumers, our decision to try out a new restaurant, book a hotel, or purchase a product is often influenced by the opinion…
5 SEO tips for beginners
SEO (Search Engine Optimization) is the practice of increasing organic traffic to your website through a search engine, like Google. Essentially, when you “optimize” your website for Google, you are adjusting it in order to increase the chances your website will come up as an answer when a potential customer is searching online for a…