Category: Social media
5 tips to scale your online business
As a small business owner, you’re always looking for ways to grow your business. However, while growth is good, it isn’t always sustainable. That’s why it’s important to learn how to scale your business – growth that is deliberate, sustainable, and long-term. Growing vs Scaling Your Business Growing your online business often focuses on getting…
5 lessons for small businesses from top entrepreneurs
When you think of successful entrepreneurs, who comes to mind? We’ve all heard stories of small businesses that started with very little and went on to achieve big things. But what’s their secret, and how did they do it? Let’s explore their stories and draw practical lessons that you can apply in various areas of…
How to tell your brand story
Behind every successful brand lies a good story. When you think of brands, you think of those that left a lasting impression on you. Like Apple, with its innovative products and minimalist designs, or Nike, with its iconic “Just Do It” slogan and inspirational marketing campaigns. Their success was built on more than just products…
Top trends affecting SMBs in 2023 – Part 2
Small businesses face a unique set of challenges in 2023 when it comes to staying ahead of emerging trends. With limited resources and a constantly evolving marketplace, it can be difficult to know where to focus your efforts. However, staying on top of the latest trends can be crucial to the success of your small…
Top trends affecting SMBs in 2023 – Part 1
Over the past few years, small businesses have faced an enormous set of challenges, undergone an incredible amount of change, and have had to practice adaptability to new emerging trends. Unfortunately, there’s no reason to believe this will subside anytime soon, as the Canadian economy is set to face a mild recession. Still, small and…
A small business guide to podcasts
It seems like everyone is starting their own podcast these days. They’ve gone from a niche market to mainstream in only a matter of years – and with good reason. As of January 2023, there are over 5 million podcasts with over 70 million episodes between them. Canadians are giant consumers of podcasts, with more…
Small Business Week: Tell us your story
Small Business Week is finally here! Although it’s a great opportunity for education and networking, more importantly, it’s a time of celebration. This year, we’re taking the opportunity to celebrate Small Business Week by highlighting some of our favorite small business success stories. Hear from six small business owners who started their businesses from scratch…
The Metaverse and its impact on small businesses
The Metaverse. As a small business owner, does this term stir curiosity, confusion, or even fear? Maybe you’re wondering if the Metaverse is the future of the Internet, and if your small business can benefit from it? Is the Metaverse already here? While there has been a lot of buzz around it, it’s still very…
Content to enrich your SMB’s social media
Where do I Start? Social media is continually changing the way that we communicate and consume information. Today, quality content is the foundation and at the heart of any successful social media strategy. As a small-business owner, it can be challenging to dedicate time creating engaging and entertaining content. It’s also extremely competitive, 93% of…
Getting started on TikTok: Small business tips
What is TikTok and why should I join? As the most popular app downloaded in 2020, chances are you’ve heard of TikTok. Since its launch, the app has exploded in popularity and now has over 1.1 billion active users worldwide. TikTok is a short-video platform, where creators can share content on any topic from comedic…
Getting started with small business influencer marketing
Now a billion-dollar industry, influencer marketing has become the fastest-growing customer acquisition marketing method. With a return-on-investment 11x higher than traditional advertising campaigns, it’s clear that influencer marketing is a highly effective way of promoting and growing a business – yes, probably even your small business! What is influencer marketing? Influencer marketing is a form…
5 steps to creating an effective content calendar
With 2020 officially behind us and the post-holiday lull setting in, now is the perfect time to set your business up for a successful online presence. As you take this opportunity to plan your goals for 2021 and prepare your business’ action plan, you should also take this time to plan a social media content…