Canva and CapCut
Small business owners wear a lot of hats. Marketing shouldn’t have to be the one that takes the most time or breaks the budget. Whether you’re building your brand from scratch or just trying to keep up on social media, there are tools that make content creation simpler and more polished without needing a designer or editor on staff.
Here are two we think are worth a look.
Canva: Your all-in-one design tool
Canva is a browser-based design platform that helps you create everything from flyers and menus to Instagram posts and business cards. It’s built for non-designers, so you don’t need to start from scratch or know the difference between kerning and contrast.
With drag-and-drop templates, brand kits, and free stock images, you can quickly create consistent, professional-looking content even if you’re short on time.
Use case ideas:
- Promote a seasonal sale with Instagram Stories
- Design takeout menus or signage
- Create print flyers for your neighbourhood
CapCut: Make videos fast
CapCut is a free video editing app made for speed and simplicity. It works on desktop and mobile and is ideal for creating short-form video content for platforms like Instagram, Facebook, or TikTok.
It offers templates, audio libraries, text overlays, and automatic captions, making it easy to create polished video content without expensive software or advanced skills.
Use case ideas:
- Introduce your staff or show a behind-the-scenes look
- Announce a promotion with text overlays and music
- Repurpose customer reviews into quick highlight videos