Category: Advice
What is a Hackathon and Why is OnDeck Doing One?
A blending of the words “hack” and “marathon,” a hackathon is a creative approach many tech companies use to empower their development and product teams to innovate. A hackathon gives teams a chance to step away from their day-to-day projects and dedicate time to solving problems they really feel passionate about with others motivated to…
5 Ways Social Media Can Get Diners Into Your Restaurant
The days of relying on street fliers and window signs for restaurant promotion are over. The ease and reach of social media now makes it easy to entice diners, provided you ‘know’ how to navigate your online options. Here are a few tips on how to increase your customer base and incentivize past customers to…
4 Things You Didn’t Know Marketing Could Do For You
OnDeck Success Story: Axis Pack N Ship
About Axis Pack N Ship Like most entrepreneurs, Raj Gauri always knew he wanted to be his own boss and run his own business. As a result, he’s been serving his customers for 16 years out of his Norwalk, CT Axis Pack N Ship. In addition to shipping all over the world, he and his…
Do I Really Need to Meet With My Accountant Every Quarter?
Your accountant is there to help you file your tax return, but also to avoid financial missteps, including unwise tax decisions, costly disorganization, and poor budgeting. And while the tax time meeting is mandatory, it’s also important to meet with your accountant throughout the year. Here are six ways that quarterly meetings with your accountant…
How ‘Binge Watching’ Has Changed the Way Your Customers Act – And What You Can Do About It
You may have heard of “binge-watching,” the phenomenon popularized by Netflix, in which people watch entire seasons of a TV show all in one sitting. The phrase describes a new trend that is changing the way we consume entertainment. But the “binge” phenomenon also spreads to other types of consumption, including shopping. As Wharton School…
Do I Need to Hire a Bookkeeper?
Chances are, you didn’t start your own small business because you wanted to spend your time on bookkeeping. Handling expense receipts and invoices, along with all the other tasks that come with careful and meticulous bookkeeping, are a crucial part of running a business. But we can all agree these tasks easily suck up a…
Read This Before You Hire Your Next Sales Person
Recruiting the right sales person can be one of the most critical aspects of growing your business. That perfect mix of energy, motivation, enthusiasm, and skill is notoriously tough to find, and even tougher to recruit. Here are 4 steps to ensuring your search and recruiting process for sales team members yields the best possible…
Customer Success Story: McClary Brothers
Named for her two sons Jack and Ben, McClary Brothers is where Jess McClary shares her love for local produce and satisfies her entrepreneurial itch. She started the company while in culinary school and since then the company has just taken off. As she realized they would need more inventory to be prepared for the…
These 6 Apps Will Improve Your Business (And Your Life) in 2015
Running a small business is a constant logistical juggle. From making sure your employees get paid to shipping deliveries out on time, there’s never a shortage of details to manage. These apps are designed to simplify your responsibilities, keep all the moving parts on track, and make your to-do list less of a monster. Shyp…
These 4 Business Types Are Winning the Crowdfunding Game
Crowdfunding, a mix of crowdsourcing and fund-raising made popular by sites like Kickstarter and IndieGogo, has become all the rage for some businesses due to its accessibility and global reach, not to mention its growth. In 2012, entrepreneurs crowdfunded $2.7 billion for their business ideas, which grew to $5.1 billion in 2013, and projections show…
3 Small Business Trends to Watch in 2015
2014 was an exciting year. Small business has been an important part of economic growth and job creation and has helped develop and improve on business tools that impact every business large and small. The coming year looks to be even more exciting. Here are three trends to watch for in 2015 that will have…
Running a Small Business? Don’t Make these 4 Mistakes
We all make mistakes; some of them are just more costly than others. Running a small business isn’t for the faint-hearted and mistakes are part of the game. With that in mind, here are four mistakes to avoid that you don’t have to learn the hard way: 1. Don’t ignore the details It’s been said,…
9 Current NFL Players Who Run Small Businesses
All too often, the careers of professional athletes last a few short, but profitable, years. And once those years are over, many players struggle to stretch their salaries. But the smart ones start thinking early about their second acts. So kudos to these current NFL players who are also budding entrepreneurs. Jake Locker, Michael Koenen,…
Four More Great Pieces of Small Business Advice From Four Great Movies
Did you know a relaxing trip to the movies might also be a valuable learning experience? Beloved classics and recent releases can shed light on many of the issues small business owners face every day. Who knew your favorite flick could provide a valuable lesson or two about running a successful business. Check out these…